Uncle Kracker

Is there anyone better to tell it like it is than one’s kid? In January 2008, when Uncle Kracker began to write the songs that appear on his new album Happy Hour, it was his eight year-old daughter who suggested that he try writing something a little less downbeat than usual. “She said to me, ‘I can't really dance to any of your songs,’” the father of three says with a laugh. “Not that I needed to make a dance record, but it dawned on me that I tend to write a lot of acoustic ballads and mid-tempo type tunes. And I thought, ‘It’s pretty bad when your own kids won't listen to your records. Your own kids!’ At the end of the day, people want to have fun more than they want to cry. I realized that it was time for something a little more upbeat and positive and that’s what I ended up with on Happy Hour.”

Produced by multiple Grammy-Award winner Rob Cavallo, Happy Hour is a breezy blend of country-flavored pop and rock and roll that showcases not only the Detroit native’s natural appeal as a likeable Everyman, but also his considerable gifts as a songwriter. Though many know him from his early years as the DJ in Kid Rock’s Twisted Brown Trucker Band, Uncle Kracker (whose real name is Matt Shafer) has had impressive success as a songwriter, racking up co-writing credits on Kid Rock’s blockbuster hits “Bawitdaba,” “Cowboy,” “Forever,” “Only God Knows Why,” and 2008’s No. 1 “All Summer Long,” as well as his own Adult Top 40 No. 1 “Follow Me” (from his 2001 double-platinum debut Double Wide). “Uncle Kracker has zero musical talent,” says Kid Rock. “No musician skills at all, but he’s a phenomenal songwriter — very talented with words and melodies.”

On Happy Hour, Uncle Kracker’s soulful drawl unspools over massively hooky choruses on feel-good songs like the buoyant first single “Smile,” the hilarious SoCal-skewering “I Hate California,” and the freewheeling “Good To Be Me,” in which he sings about riding with the T-Top down in his Cutlass Supreme. Three songs about whom we shall call complicated women — “California,” “Hot Mess,” and “My Girlfriend” — highlight Uncle Kracker’s playful humor and dead-on sense of satire, while “Corner Bar” takes a more thoughtful tone by addressing the current economic downturn (“A funny little thing we all call greed / Brought my hometown down to its knees”). Other standouts include a stirring cover of Bob Seger’s classic “Main Street” and the lone acoustic ballad “Me Again.”